Support a local florist for your flowers

Blooming Wisely: Choosing Between Local Florists and Big Floral Order-Gatherers

When it's flower-picking time, the choice between local florists and big floral 3rd party order-gathering companies can bloom into a big deal. Let me sprinkle some floral wisdom on this petal predicament to help you pick the perfect florist for your next floral purchase.

In the floral industry, order gatherers are third-party companies that take orders for floral arrangements online or over the phone, but do not actually fulfill these orders themselves. Instead, they pass the orders on to local florists, taking a significant cut of the profits in the process. This practice is detrimental to small business florists who rely on every dollar to sustain their operations and provide quality service to their communities.

Order gatherers often set unrealistic expectations for customers by displaying stunning floral arrangements on their websites, which may not reflect what a local florist can actually provide with the given budget. This creates a disconnect between what customers expect and what they receive, leading to dissatisfaction and potential harm to the reputation of the local florist. The small florist, in turn, is left to manage the fallout, often without the support or resources to resolve these issues effectively.

Moreover, these third-party companies do not contribute to the local economy or community. They operate from a distance, without the personal touch and commitment to excellence that local florists offer. By funneling profits away from the small business owners, they weaken the local floral industry and undermine the community-centric values that these businesses stand for. Supporting local florists directly ensures that your money stays within the community, fostering growth, sustainability, and a personal connection that order gatherers simply cannot provide.

Local florists, like the us and others in our community, sprinkle a dash of love and personal flair that giant companies that simply gather your ordering information can't quite match. These local legends are like floral specialists, searching out the best blooms, seasonal secrets, and the tiny touches that make every design sing. Buying from local florists isn't just a floral affair—it's a love story with craftsmanship, attention to detail, and a slice of community spirit.

On the flip side, those big chain websites can sometimes serve up designs that seem too movie-magic perfect. If it looks too good to be true online, it might just be a floral mirage. They might sneak in stock photos and cookie-cutter designs that don't match the real deal. And if you can't sniff out a local address on their site, it's like a neon sign saying, "Not a real florist alert!"

So, whether you pick Flair Flower Bar & Studio or any local floral hero, do a little digging, find a local number or address and give them a call or stop by. Supporting local florists means you get a bloom-tastic masterpiece made with love and care. Remember, the real floral extravagance lies in those little details, and those details are best delivered by someone who blooms with passion for their art and community.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.